Release - 12/10/07:

 

The following features have been added or modified in the new version of the MMT system:

 

1. Ads tracking – we have now implemented Ads tracking.  For non-Google accounts and newly-created Google accounts Ads tracking parameters will be added to URLs automatically.  For the already existing Google accounts, users are now able to tick the “Ads tracking” checkbox (in the “Edit Google account” section) if they want the Ads tracking parameters added, as enabling this option will produce an additional set of ad updates and therefore additional costs.

Also a new report is available – “PPC Ads” in the PPC keywords reports section.

 

 

2. Rejected objects – If a PPCSE rejects an object, it is flagged in the object’s audit history.  If within 7 days the user does not correct the rejected parameters, the MMT system will update the object with the data from the PPCSE and mention it in the object’s audit history.
3. Mass update – if you update a URL for keywords, the tracking parameters are added automatically and without a delay.  The new URLs are displayed in the keywords table without delay. (In previous versions, the downloading of keywords was required to add tracking parameters to URLs).
4. Keywords Export – In previous versions of the MMT system (only applicable to computers with NON ENGLISH settings, e.g. Japanese, Chinese, Russian) if bids looked like dates (for example 2.01), they were changed by Excel to the date format (for example 02.01.2007). So, auto-replace is now prohibited in those files.

5.     Mass update – in the audit you can now see the mass update details for every keyword:  the operation is called “mass update” and in the operation details, the filter used and the parameters changed are described.

 

 

6. Microsoft Ad Center – You can now pause and resume campaigns instead of having to delete and recreate them.  If you tick the “Pause Campaign” checkbox, the status of the campaign is changed to “User Paused”.  Otherwise, it is “Submitted”.

 

 

 

 

7. Parameter “Bid management enabled” – this has been removed from the interface at keyword level (for example, Bid manager, Edit keyword, Export/Import, etc). It remains unchanged at PPC Account level.
8. Yahoo! Campaign optimization – this feature is now implemented.  In the Edit campaign section tick the corresponding checkbox,

then press the “Optimization Guidelines” link and fill in the parameters.

 

 

And the same for AdGroups:

 

 

 

9. Yahoo! checking tool – this checks URLs after their update, and generates sessions with a lot of hits which caused incorrect functionality of the strategies, for example.  The tracker has now been changed and does not process hits from the Yahoo! checking tool.
10. Reports – Referrals. The Referring domains, Referring domains Events, Referrers, and Referring Domains Visits reports have been modified. They now contain sessions which are not paid SEs, unpaid SEs or self-referrers.  These reports contain referral data only for those sessions that have reference to the client’s site, excluding search engines (both paid and unpaid) and self-referrers.  Referrals data recalculation started on August, 1^st.
11. Checkbox “Show templates” – it is no longer shown anywhere in the MMT system and is turned off. It appeared, for example, in Bid manager.

Before:                                                                                                                            

Now:       

 

 

12. Now there is no Event rate field in Bid Manager when the keyword performance filter is ticked.
    
    
     
13. Yahoo Daily Spending Limit - This feature is now implemented.  You will find it in the "Edit Account" section of your PPC Accounts.  If no amount is showing, you should enter an amount ONLY if you wish to switch the daily spending limit ON.  Once this feature is turned on in Yahoo!, it cannot be turned off either in MMT or in Yahoo! - it can only be increased or decreased.  Find this option in Yahoo, under the "Administration" tab under "Account Daily Spending Limit".

 

End